Customer Acquisition & Funnel Consultant

Get a customer acquisition system designed to turn interest into enquiries and sales.

I help small and growing businesses build new acquisition systems or improve existing ones, connecting marketing, websites and follow-up into a process that works together.

Free Project Discussion Explore Services
Anastasia, customer acquisition and funnel consultant

The business challenges

Potential customers can get lost between the different parts of your marketing.

Your website, marketing activities and customer communication may each be working separately. But when the steps between them are unclear or disconnected, opportunities can be missed.

01

People visit your website, but few get in touch.

02

Enquiries come in, but too few turn into paying customers.

03

Your marketing tools and follow-up processes aren't working together.

04

You want to attract more customers, but don't have a clear system for making it happen.

Does any of this sound familiar?

Tell me about your project

Expertise

What I can help you build and improve.

Depending on what your business needs, I can help improve an existing customer journey or design and implement a new one.

01

Customer Acquisition & Funnel Design

Design how potential customers find your business, understand your offer and move towards an enquiry, booking or purchase.

02

Website Messaging & Conversion

Improve how your website explains what you offer, builds trust and helps visitors take the next step.

03

Lead Management & Follow-up

Connect enquiries, bookings, CRM and customer communication so potential customers aren't left without a clear next step.

04

Marketing Systems & Automation

Build and improve the processes that connect your marketing, reduce repetitive manual work and support customer communication.

Anastasia, customer acquisition and funnel consultant

How I work

From understanding the problem to building a better system.

I start by understanding your business, your goals and how customers currently find and interact with you. From there, we identify priorities, design the right approach and agree on what needs to happen next.

  1. 01Understand

    Review your business, goals and existing customer journey, or define what's needed for a new system.

  2. 02Identify & Prioritise

    Identify the main gaps or requirements and decide what should be addressed first.

  3. 03Design the Solution

    Develop a clear plan for improving existing processes or building the agreed parts of a new system.

  4. 04Implement & Improve

    Where implementation is part of the project, put the agreed changes into practice, test them and refine the system based on the results.

Not every project needs all four stages. Some engagements end with an audit and recommendations. Others involve development, implementation or ongoing advisory.

Selected client projects

Different businesses. Different challenges. One connected approach.

European FinTech / PropTech startup

Building a Customer Acquisition System from the Ground Up

Outcome

A connected customer acquisition system was built from the ground up.

During the first six-month growth cycle, the broader project met and exceeded its agreed KPIs.

  1. Acquisition
  2. Qualification
  3. Nurture
  4. Sales
  • CRM & Lead Management
  • Marketing Automation
  • Lifecycle & Follow-up

CRM, automation and follow-up support the entire customer journey.

Challenge

An early-stage startup needed a connected process to attract, qualify and follow up with potential customers, taking them from initial interest towards consultation and sales.

Work

I designed how potential customers would move from their first contact with the business towards a sales conversation. Working with the wider team, I helped connect lead qualification, CRM, automated communication and follow-up into one system.

European beauty business

Building a Connected Digital System for a Growing Beauty Business

Outcome

The business gained a functioning digital system connecting its services, online shop and education offering, supported by customer communication and automation.

The online shop and education offering were launched and are operational.

  • Services & Booking
  • Online Shop
  • Education
CRM · Email · Automation

One connected digital system supporting services, online sales and education.

Challenge

The project started with improving customer acquisition for an existing beauty business. As the business expanded into online retail and education, it also needed a website and customer communication system that could support all three areas.

Work

I worked on the customer journey, website structure and conversion paths, and helped develop the connected digital system. This included online booking, e-commerce, CRM, email communication and automation, including abandoned-cart follow-up.

European high-ticket business

When More Advertising Doesn't Increase Sales

Outcome

Confirmed consultations reached 14 per month, compared with an earlier level of 4.

Monthly sales increased from an earlier recorded level of 3 to 7, reaching that level in two consecutive months during the engagement.

These are observed business outcomes during the engagement. They do not represent the isolated effect of a single website change or advertising campaign.

Confirmed consultations / month
414

From the earlier recorded level to the highest monthly level during optimisation.

Monthly sales
37

From the earlier recorded level to the highest monthly sales level during the engagement.

Average paid order value
€3.2K

Based on 9 fully paid orders from 26 August to 22 October 2026.

  1. Traffic
  2. Trust
  3. Contact
  4. Sale
Challenge

The business was already attracting relevant website visitors, but too few were getting in touch, booking consultations or making purchases.

Work

I first focused on improving website messaging, trust and contact options. Later, I also launched and optimised high-intent Search campaigns.

Have a similar challenge? Let's talk about it.

Free Project Discussion

Ways to work together

The right support depends on what your business needs.

Whether you need to understand what's not working, improve an existing customer journey, build a new acquisition system or get ongoing strategic support, there's a way we can work together.

Client Flow Audit

€400excl. VAT

For businesses with a specific customer journey or conversion concern.

A focused review of one main customer journey to understand where potential customers may be getting stuck and what could be improved first.

You'll receive

  • Review of one agreed customer journey
  • Personal video walkthrough
  • Short written summary
  • 3–5 prioritised recommendations
View Details

Full Acquisition & Conversion Audit

From€1,000excl. VAT

For businesses that need a deeper review of how their acquisition, conversion and follow-up processes work together.

A detailed review of the relevant customer journeys, website, messaging and supporting processes, with a practical plan for improvement.

You'll receive

  • In-depth review of agreed system components
  • Findings supported by available evidence
  • Recommendations for structural and conversion improvements
  • Prioritised action plan and implementation guidance
View Details

Funnel & Systems Development

Project Pricing Based on Scope and Complexity

For businesses that want to build a new customer acquisition system or improve an existing one.

From funnel architecture and conversion paths to CRM, follow-up and automation, I help turn a clear plan into working processes.

Projects may include

  • Funnel and customer journey architecture
  • Lead capture and qualification
  • CRM and follow-up processes
  • Automation and conversion improvements
  • Implementation, testing and coordination
View Details

Growth & Funnel Advisory

Monthly engagement, based on scope

For businesses that need ongoing strategic guidance on customer acquisition, conversion and growth priorities.

Regular support to review performance, identify priorities, guide improvements and make more informed marketing and conversion decisions.

Support may include

  • Strategic reviews and prioritisation
  • Funnel and customer journey recommendations
  • Conversion and performance discussions
  • Guidance for internal teams
View Details

Not sure which service is right for your business?

Tell me a little about your situation, and we can discuss the most suitable next step.

Discuss your project

One-to-one marketing consultation

Have a specific marketing question you'd like to talk through?

Not every marketing question requires a full audit or a larger project. Sometimes an experienced outside perspective is enough to help you decide what to do next.

In a 60-minute one-to-one consultation, we'll discuss your situation, explore possible approaches and identify practical next steps.

€150excl. VAT
60 minutes · Online Request a Consultation

About me

I look at marketing as a connected system, not a collection of separate activities.

I'm Anastasia, an independent Customer Acquisition & Funnel Consultant based in Vienna, Austria. I work with small and growing businesses that want a clearer, more effective way to attract customers and turn interest into enquiries and sales.

My work combines strategic thinking with practical implementation. I look beyond individual marketing activities to understand what the business needs, then help design, improve or connect the processes that support customer acquisition.

  • 01Understand the real customer journey
  • 02Focus on the changes that matter most
  • 03Build processes that work together
Anastasia, customer acquisition and funnel consultant

Let's talk

What would you like to improve or build?

Whether you're improving an existing customer journey, building a new acquisition system or looking for strategic support, let's talk about your business.

Share a few details, and I'll get back to you by email or phone to discuss the next step, including a free 20-minute introductory call if appropriate.

Prefer email? anastasia.business.consulting@gmail.com

Free project discussion

Tell me about your project.

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Thanks for getting in touch!

I've received your enquiry and will review the details. I'll get back to you by email to discuss the next step and, if appropriate, arrange our free introductory call.

FAQ

Frequently Asked Questions

How do I know which service is right for my business?

You don't need to figure that out before getting in touch.

Whether you're struggling to generate enquiries, losing potential customers along the way or planning to build a new acquisition system, we can start by discussing your situation.

I'll help you understand which type of support makes the most sense for your business.

Do I need to book an audit before working with you?

Not necessarily.

An audit is useful when we need to understand what's happening in an existing customer journey and identify opportunities for improvement.

If you're building something new or already have a clearly defined project, we can discuss the scope of the work directly. A separate paid audit isn't always required.

Do you only provide recommendations, or can you help implement the changes?

Both.

Depending on the project, I can review your existing processes, design a new customer acquisition system or help implement improvements across your website, funnels, CRM and follow-up.

For projects requiring specialist development or design work, I can collaborate with your existing team or other specialists.

What if I already have a website, marketing campaigns or a team in place?

That's absolutely fine.

You don't need to start from scratch. Much of my work involves understanding how existing marketing activities and customer-facing processes fit together, identifying gaps and improving the connections between them.

The goal is to make better use of what you already have and build what is missing.

What's the difference between a free project discussion and a paid consultation?

The free 20-minute project discussion is an introductory conversation. We'll briefly talk about your business, what you'd like to achieve and whether working together makes sense.

The €150 consultation is a dedicated 60-minute session focused on a specific marketing or customer acquisition challenge. We can explore your situation in more detail and discuss practical options and next steps.

The consultation is a standalone service. You don't need to commit to a larger project.

How much does it cost to work with you?

It depends on the type of support you need.

A Client Flow Audit costs €400, and a Full Acquisition & Conversion Audit starts at €1,000. Development projects and ongoing advisory are priced individually based on their scope and complexity.

All published prices are exclusive of VAT. Before starting a project, we'll agree on the scope, deliverables and pricing.

Let's talk about your business

Let's make customer acquisition work better for your business.

Tell me what you're working on, and we can explore what needs to be built or improved.

Free Project Discussion